Mirame is an Egyptian author and publisher who shifted her finance career at 32 years old to realise her dream in Asfoura Books. She established the publishing house in 2021 becoming the first publisher specialised in children’s books in Egyptian Arabic, given the huge gap in the market for stories told in a language familiar to young children, stories driven by their own narrative and culture. Winning the attention and investment of many following her successful pitch on Shark Tank Egypt Season One, she was able to expand Asfoura Books and cater to the strong demand of parents looking for such resources that help them educate and entertain their children. She has authored and published titles recognised by EBBY as the Best Children’s Book and promises to achieve even more, until each Arab child has a library rich with books & a love for reading.