Aya Ali is the Managing Director at Sowt, the MENA region’s leading Arabic digital audio network and Media production house, where she leads strategic growth and innovation. Aya is leading the development and incubation of Shamandar, Sowt’s flagship children’s audio product. Designed as a long-term media brand, Shamandar offers a magical, screen-free experience that nurtures imagination, curiosity, and cultural identity in Arabic-speaking children and families. With a passion for storytelling and a commitment to inclusive, values-driven media, Aya is leading platforms that inspire the next generation through the power of sound. Her leadership blends creative strategy with cultural purpose, positioning Shamandar as a vital product that fosters joyful learning and a deeper connection to language and heritage. At the Arab Child Summit, Aya shares her vision for how Arabic audio can spark lifelong learning, empower young minds, and create meaningful moments.