Shahd AlAthel is the founder and in-house toy designer behind Jawlah’s Originals. As a loving mom of three sons, Shahd is dedicated to creating high-quality, culturally relevant educational toys for the Arabic market. She holds a degree in Early Childhood Education from the University of Hartford and a master’s degree in Educational Technology from New York University.
With a rich career that includes working with Sesame Street to create diverse, localized content for children, and gaining business development skills at Saudi ARAMCO, Shahd identified a significant gap in the market for educational Arabic toys. This realization inspired her to establish Jawlah, offering analog experiences designed to stimulate young minds.
Shahd’s passion for education and her deep understanding of cultural relevance drive her mission at Jawlah. She aims to provide children with tools that reflect their heritage and environment, fostering curiosity, creativity, and confidence. Through Jawlah, Shahd is committed to transforming education and celebrating the rich traditions of the region.